Privacy Policy

Last Updated: November 14, 2025

Introduction

Welcome to PlateLookup ("we," "our," "us," or "Company"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy ("Policy") explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and services (collectively, the "Services").

BY ACCESSING OR USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE OUR SERVICES.

Definitions

For purposes of this Policy:

  • "Personal Information" means any information relating to an identified or identifiable natural person.
  • "Processing" means any operation performed on Personal Information, including collection, storage, use, disclosure, or deletion.
  • "Services" means the PlateLookup mobile application, website, APIs, and all related services.
  • "User", "you", or "your" refers to the individual accessing or using the Services.
  • "Device" means any device that can access the Services such as a computer, cellphone, or digital tablet.
  • "Third Party" means any natural or legal person other than the User or the Company.

Information We Collect

Personal Information You Provide

We may collect the following types of personal information that you voluntarily provide:

  • Account Information: Name, email address, phone number, password, username, and profile information
  • Vehicle Information: License plate numbers, VIN numbers, vehicle make, model, year, color, and related documentation
  • Business Information: Company name, business license, tax ID, professional certifications
  • Payment Information: Credit card details, billing address, payment history, and transaction records
  • Communications: Any information you provide when contacting customer support, responding to surveys, or communicating with us
  • User Content: Photos, notes, comments, reviews, and other content you submit through the Services

Automatically Collected Information

We automatically collect certain information when you use our Services:

  • Device Information: Model, operating system, unique device identifiers (UDID, IMEI, advertising ID), mobile network information
  • Log Data: IP address, browser type, pages visited, time spent, access times, dates, referring URLs
  • App Usage Data: Features used, buttons clicked, screen views, session duration, crash reports, performance data
  • Location Data: GPS coordinates, WiFi access points, cell tower information, and IP-based location (with your permission)
  • Cookies and Tracking Technologies: Session IDs, authentication tokens, preference settings, and behavioral data

Information from Third Parties

We may receive information about you from third parties, including:

  • Data Brokers: Vehicle registration data, public records, and commercially available databases
  • Social Media Platforms: Profile information when you connect social media accounts
  • Business Partners: Information from auto shops, dealerships, fleet managers, and service providers
  • Marketing Partners: Demographic information and interest-based data
  • Government Databases: DMV records, vehicle history reports, and other public information (where legally permitted)

Sensitive Information

We may collect sensitive personal information in certain circumstances:

  • Biometric Data: Face ID, Touch ID, or fingerprint data for authentication (stored locally on your device)
  • Precise Geolocation: Real-time GPS coordinates when you use location-based features
  • Financial Information: Bank account details, credit reports (with explicit consent)
  • Driver Information: Driver's license numbers, driving records (for business accounts only)

YOU HAVE THE RIGHT TO REFUSE TO PROVIDE SENSITIVE INFORMATION, THOUGH THIS MAY LIMIT YOUR ABILITY TO USE CERTAIN FEATURES OF OUR SERVICES.

How We Use Your Information

We use the collected information for the following purposes (the "Purposes"):

Primary Business Purposes

  • Service Provision: To provide, maintain, operate, and improve our vehicle lookup services and features
  • Account Management: To create, maintain, and authenticate your account
  • Transaction Processing: To process payments, subscriptions, and billing
  • Communication: To send you updates, notifications, customer support responses, and service announcements
  • Personalization: To customize your experience, provide relevant content, and tailor recommendations
  • Customer Support: To respond to inquiries, troubleshoot issues, and provide technical assistance

Secondary Business Purposes

  • Analytics and Research: To understand usage patterns, conduct market research, and improve our application and services
  • Security and Fraud Prevention: To detect, prevent, and address fraud, security issues, technical problems, and unauthorized access
  • Compliance and Legal: To comply with legal obligations, enforce our Terms of Service, and protect our rights and property
  • Marketing and Advertising: To send promotional materials, advertisements, and information about new features (with your consent where required)
  • Business Operations: To conduct internal business operations, including quality assurance, training, and business intelligence
  • Product Development: To develop new features, products, and services
  • Testing and Quality Assurance: To test and improve the reliability and performance of our Services

Automated Decision Making and Profiling

We may use automated decision-making technologies, including profiling, for:

  • Risk assessment and fraud detection
  • Service personalization and recommendations
  • Account verification and authentication
  • Pricing and subscription optimization
  • Customer segmentation and targeting

Aggregate and De-Identified Information

We may aggregate and de-identify your information so that it can no longer be linked to you. We may use and disclose such information for any business purpose without restriction, including for research, analytics, and marketing purposes. Once de-identified, this information is not subject to this Privacy Policy.

Data Sharing and Disclosure

No Sale of Personal Information

WE DO NOT SELL YOUR PERSONAL INFORMATION TO THIRD PARTIES FOR MONETARY OR OTHER VALUABLE CONSIDERATION. However, certain data sharing practices described below may be considered a "sale" under some state privacy laws. You have the right to opt out of such sharing as described in the "Your Rights and Choices" section.

Categories of Recipients

We may share your information with the following categories of recipients:

Service Providers and Vendors

We share information with third-party service providers who perform services on our behalf, including:

  • Cloud hosting and storage providers (e.g., AWS, Google Cloud)
  • Payment processors and financial institutions
  • Customer support and communications platforms
  • Analytics and data intelligence providers
  • Marketing and advertising platforms
  • Email and SMS delivery services
  • Identity verification and fraud prevention services
  • Database and software tool providers

These service providers are contractually obligated to protect your information and may only use it for the specific purposes we authorize.

Business Partners

With your consent or as necessary to provide Services, we may share information with:

  • Auto shops, repair facilities, and service centers
  • Car dealerships and automotive retailers
  • Fleet management companies and transportation services
  • Towing companies and roadside assistance providers
  • Insurance companies and claims adjusters
  • Vehicle history report providers

Corporate Affiliates

We may share information with our parent company, subsidiaries, affiliates, and entities under common ownership or control for business purposes consistent with this Policy.

Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. You will be notified of any such change via email and/or prominent notice on our Services. THE ACQUIRING ENTITY WILL ASSUME THE RIGHTS AND OBLIGATIONS REGARDING YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS POLICY.

We may disclose your information when we believe in good faith that disclosure is necessary to:

  • Comply with applicable laws, regulations, legal processes, or governmental requests
  • Enforce our Terms of Service, policies, or other agreements
  • Protect the security or integrity of our Services
  • Detect, prevent, or address fraud, security, or technical issues
  • Protect the rights, property, or safety of PlateLookup, our users, or the public as required or permitted by law
  • Respond to court orders, subpoenas, search warrants, or other legal demands

WE RESERVE THE RIGHT TO DISCLOSE YOUR INFORMATION WITHOUT PRIOR NOTICE TO YOU WHEN REQUIRED BY LAW OR WHEN WE BELIEVE DISCLOSURE IS NECESSARY TO PROTECT OUR RIGHTS OR COMPLY WITH A JUDICIAL PROCEEDING, COURT ORDER, OR LEGAL PROCESS.

Professional Advisors

We may share information with lawyers, accountants, auditors, insurers, and other professional advisors who assist us in conducting our business.

We may share your information with third parties when you explicitly consent to such sharing.

Public Information

Any information you post in public areas of the Services (e.g., reviews, comments, public profiles) may be accessed, collected, and used by others. WE ARE NOT RESPONSIBLE FOR HOW THIRD PARTIES USE INFORMATION YOU PUBLICLY DISCLOSE THROUGH OUR SERVICES.

Data Security

Security Measures

We implement commercially reasonable security measures designed to protect your information, including:

  • Encryption: Data encrypted in transit using TLS/SSL protocols and at rest using industry-standard encryption algorithms
  • Access Controls: Role-based access controls, multi-factor authentication, and principle of least privilege
  • Security Audits: Regular security audits, vulnerability assessments, and penetration testing
  • Monitoring: Continuous monitoring for suspicious activity, intrusion detection systems, and security event logging
  • Secure Infrastructure: Firewalls, secure data centers, and redundant backup systems
  • Employee Training: Regular security awareness training for employees with access to personal information
  • Vendor Management: Due diligence and security assessments of third-party service providers
  • Incident Response: Documented incident response procedures and breach notification protocols

Security Limitations and Disclaimers

IMPORTANT: While we strive to protect your personal information, NO SECURITY SYSTEM IS IMPENETRABLE. WE CANNOT AND DO NOT GUARANTEE THE SECURITY OF YOUR INFORMATION.

YOU ACKNOWLEDGE AND AGREE THAT:

  1. No Absolute Security: The Internet and mobile platforms are not 100% secure, and we cannot ensure or warrant the security of any information you transmit to us.

  2. Transmission Risk: Any transmission of personal information is at your own risk. We are not responsible for circumvention of privacy settings or security measures contained on the Services.

  3. Third-Party Security: We are not responsible for the security practices of third-party websites, applications, or services, even if linked from our Services.

  4. User Responsibility: You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. YOU AGREE TO IMMEDIATELY NOTIFY US OF ANY UNAUTHORIZED USE OF YOUR ACCOUNT.

  5. Limitation of Liability: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE SHALL NOT BE LIABLE FOR ANY LOSS, DAMAGE, OR INJURY RESULTING FROM ANY UNAUTHORIZED ACCESS TO, OR ALTERATION, THEFT, OR DESTRUCTION OF YOUR INFORMATION, WHETHER CAUSED BY HACKING, MALWARE, EMPLOYEE MISCONDUCT, SERVICE PROVIDER ERROR, OR ANY OTHER CAUSE.

Account Security Recommendations

To enhance your account security, we recommend:

  • Using strong, unique passwords
  • Enabling two-factor authentication
  • Regularly reviewing account activity
  • Not sharing account credentials
  • Logging out after each session on shared devices
  • Keeping your device and applications updated

Your Rights and Choices

General Rights

Subject to applicable law and certain exceptions, you may have the following rights regarding your personal information:

Right to Access

You have the right to request access to the personal information we hold about you, including:

  • Categories of personal information collected
  • Sources of personal information
  • Purposes for collecting and using your information
  • Categories of third parties with whom we share information
  • Specific pieces of personal information we have about you

Right to Correction/Rectification

You have the right to request correction of inaccurate personal information and completion of incomplete personal information.

Right to Deletion/Erasure

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention, security purposes).

PLEASE NOTE: Deletion requests may result in the permanent loss of your account and all associated data. THIS ACTION CANNOT BE UNDONE. We may retain certain information as required by law or for legitimate business purposes.

Limitations on Rights

YOUR RIGHTS MAY BE SUBJECT TO LIMITATIONS AND EXCEPTIONS, INCLUDING:

  • Legal obligations requiring us to retain information
  • Compliance with court orders or law enforcement requests
  • Fraud prevention and security purposes
  • Ongoing investigations or litigation
  • Exercise or defense of legal claims
  • Service functionality requirements
  • Contractual obligations
  • Protection of rights and safety of others

WE RESERVE THE RIGHT TO DENY REQUESTS THAT ARE MANIFESTLY UNFOUNDED, EXCESSIVE, OR REPETITIVE.

Children's Privacy

Age Restrictions

Our Services are not intended for, and we do not knowingly collect personal information from, individuals under the age of 18 years ("Minors").

BY USING OUR SERVICES, YOU REPRESENT AND WARRANT THAT YOU ARE AT LEAST 18 YEARS OF AGE.

COPPA Compliance

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect, use, or disclose personal information from children under 13 years of age without verifiable parental consent.

Discovery of Minor Information

If we learn that we have collected personal information from a Minor without appropriate consent:

  1. We will delete that information as quickly as possible
  2. We will terminate the associated account
  3. We will take reasonable measures to prevent future collection

Parental Rights

If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately at hello@platelookup.app. Parents have the right to:

  • Review their child's personal information
  • Request deletion of their child's information
  • Refuse to permit further collection or use of their child's information

YOU ACKNOWLEDGE THAT: We have no liability for any misrepresentation regarding age. IF YOU ARE A PARENT OR GUARDIAN AND DISCOVER THAT YOUR MINOR CHILD HAS CREATED AN ACCOUNT WITHOUT YOUR CONSENT, YOU AGREE TO CONTACT US IMMEDIATELY TO ARRANGE FOR ACCOUNT DELETION.

Third-Party Websites and Applications

Our Services may contain links to, or integrate with, third-party websites, applications, services, and resources ("Third-Party Services") that are not owned or controlled by PlateLookup.

IMPORTANT DISCLAIMERS:

  1. No Endorsement: The presence of links to Third-Party Services does not constitute or imply an endorsement, authorization, sponsorship, or affiliation with respect to such services.

  2. No Responsibility: WE ARE NOT RESPONSIBLE OR LIABLE FOR THE PRIVACY PRACTICES, CONTENT, ACCURACY, LEGALITY, OR ANY OTHER ASPECT OF THIRD-PARTY SERVICES.

  3. Independent Privacy Policies: Third-Party Services have their own privacy policies and terms of service. We strongly encourage you to review their policies before providing any personal information.

  4. No Control: We have no control over, and assume no responsibility for, the content, privacy policies, or practices of Third-Party Services.

  5. Your Risk: ANY ACCESS TO OR USE OF THIRD-PARTY SERVICES IS ENTIRELY AT YOUR OWN RISK.

Third-Party SDKs and APIs

Our Services use third-party software development kits (SDKs) and application programming interfaces (APIs) that may collect information about you. These may include:

  • Analytics providers (Google Analytics, Firebase, Mixpanel)
  • Advertising networks (Google Ads, Facebook Ads)
  • Social media platforms (Facebook, Google, Apple)
  • Payment processors (Stripe, PayPal)
  • Mapping services (Google Maps)
  • Cloud service providers (AWS, Google Cloud)

Each third-party SDK/API may collect and process data according to its own privacy policy. We are not responsible for the data practices of these third parties.

Social Media Features

Our Services may include social media features and widgets (e.g., Facebook "Like" button, Twitter "Share" button). These features may collect information about your IP address, which page you are visiting, and may set cookies. Social media features are hosted by third parties, and your interactions are governed by their privacy policies.

YOU ACKNOWLEDGE AND AGREE THAT: We are not responsible for how third parties collect, use, or share your information. Any disputes regarding third-party data practices must be resolved directly with the third party.

Updates to This Policy

Modification Rights

We reserve the right to modify, update, or replace this Privacy Policy at any time, at our sole discretion, with or without notice. It is your responsibility to review this Policy periodically for changes.

Material Changes

We will notify you of material changes to this Policy by:

  • Posting the updated policy on our website and in our mobile application
  • Updating the "Last Updated" date at the top of this Policy
  • Sending an email notification to the email address associated with your account
  • Displaying an in-app notification or banner
  • Requesting renewed consent where required by applicable law

What Constitutes Material Changes

Material changes may include, but are not limited to:

  • Changes to the categories of personal information we collect
  • Changes to the purposes for which we use your information
  • Changes to the categories of third parties with whom we share information
  • Changes to your rights or how to exercise them
  • Changes to data retention periods
  • Changes to international data transfer practices
  • Changes that materially reduce your privacy rights

Non-Material Changes

For non-material changes, we may update this Policy without providing direct notice. Continued use of the Services after such changes constitutes acceptance of the updated Policy.

Your Acceptance

BY CONTINUING TO ACCESS OR USE OUR SERVICES AFTER THE EFFECTIVE DATE OF ANY UPDATES, YOU AGREE TO BE BOUND BY THE REVISED POLICY. IF YOU DO NOT AGREE TO THE NEW POLICY, YOU MUST STOP USING OUR SERVICES AND MAY DELETE YOUR ACCOUNT.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: hello@platelookup.app

What Are Cookies

Cookies are small text files stored on your device when you visit websites or use applications. Similar technologies include web beacons, pixels, local storage, and mobile device identifiers.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Services to function and cannot be disabled:

  • Authentication and security cookies
  • Load balancing and session management
  • Security and fraud prevention
  • Essential functionality cookies

These cookies do not require consent as they are necessary for service provision.

Performance and Analytics Cookies

These cookies help us understand how visitors use our Services:

  • Google Analytics (traffic analysis, user behavior)
  • Firebase Analytics (mobile app analytics)
  • Mixpanel (product analytics)
  • Hotjar (heatmaps and session recordings)
  • Custom analytics tools

Functional Cookies

These cookies enable enhanced functionality and personalization:

  • Language and region preferences
  • User interface customizations
  • Feature usage preferences
  • Saved searches and filters

Targeting and Advertising Cookies

These cookies are used for targeted advertising and marketing:

  • Google Ads (advertising and remarketing)
  • Facebook Pixel (social media advertising)
  • LinkedIn Insight Tag (B2B advertising)
  • Advertising network cookies
  • Cross-site tracking cookies

Third-Party Cookies

We use third-party services that may set their own cookies:

  • Social media platforms (Facebook, Twitter, LinkedIn)
  • Payment processors (Stripe, PayPal)
  • Customer support tools (Intercom, Zendesk)
  • Advertising networks
  • Analytics providers

WE DO NOT CONTROL THIRD-PARTY COOKIES. Please review the privacy policies of these third parties for information about their cookie practices.

Mobile Device Identifiers

On mobile devices, we may collect and use:

  • Advertising Identifier (IDFA on iOS, AAID on Android)
  • Device identifiers (UDID, IMEI)
  • Mobile analytics SDKs

Where required by applicable law, we will obtain your consent before setting non-essential cookies. You can manage your cookie preferences through our cookie consent tool available on our website and in our mobile application.

WITHDRAWING CONSENT: You may withdraw cookie consent at any time by adjusting your cookie preferences or using the opt-out tools above. Note that withdrawing consent may affect your ability to use certain features.